Creating High Impact Virtual Events is now open for enrolment
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Your virtual events business, including your hybrid events, can create as much impact as your physical events. I will show you how.

.WILLIAM. THOMSON

Creating High Impact Virtual Events

Over the last six months I have helped over fifty organisations to understand the new rules on engagement for virtual events.

25 students have taken my initial virtual events course “Pivot Your Events To Digital” and they are already leading the virtual events revolution.

My virtual events clients in 2020 include:

  • Billington Cyber Security (USA)
  • British & International Golf Greenkeepers Association (UK)
  • Come Alive Summit (UK)
  • CHARGE Energy Branding (Iceland)
  • Canadian Cardiovascular Society (Canada)
  • The Commonwealth Parliamentary Association (UK)
  • The Eventful Group (Australia)

You are here because you believe that virtual events must create impact. They must be engaging and they must generate the profit you are losing from your physical events

I have designed this course to ensure that you focus on how to deliver high impact events that can generate revenue by creating high-value content, connections and coverage.

Enrol now

Choose the plan that works for you — payment plans at no additional cost available for all options.

EVENTPROF

799
  • All video content

PRO

999
  • All video content
  • All templates and supporting documentation
  • Community group

MASTER

1299
  • All video content
  • All templates and supporting documentation
  • Community group
  • Take part in live Q&A webinars on each phase
  • Two x 1hr calls with William Thomson

Lead the digital events revolution

Creating High Impact Virtual Events is made up of 14 detailed training modules. All course materials include videos, transcripts, articles, templates and more. All within our dedicated online student portal.

Every successful virtual event is built on a strong foundation. How you decide to earn revenue from your virtual events will be the key to your success.

In this opening module we will clarify and cover all the virtual event models that are open to event professionals.

  • An introduction to virtual events – a world beyond webinars

  • An introduction to hybrid events (physical and virtual)

  • The shibboleth of virtual events

  • The keys to successful virtual events

  • Different types of virtual events including dinners, awards, fundraising events, conferences and exhibitions

  • An outline of the five virtual business event options

  • Business models / options – which one is right for you? And to mix or not to mix?

      • Pay to attend
      • Pay as part of subscription/membership
      • Paid for by sponsors/exhibitors
      • Free to attend

Hybrid events combine a physical audience and a virtual audience.

Although every module covers hybrid events this module will give an overview of the most important aspects of running hybrid events.

  • Unleashing the power of hybrid

  • Understanding the importance of blending not separating the audience

  • The pricing approach to hybrid events

  • The commercial offering

  • The onstage tech plus tips, tricks and techniques to make this work

  • The backstage tech

  • The hub model for virtual events

Successful virtual events will move away from the one time explosion of content, coverage and connections towards a 365 module.

We will show you what is necessary to take this leap of faith in the content you have created to master the virtual world.

  • Evergreen – the options for your virtual events

  • How to maximise the revenue from your virtual assets

  • How to increase the use of your virtual assets

  • The six sure fire ways to extend the life expectancy of your digital event

  • The secrets behind continual revenue generation

There is no one size fits all approach to virtual events and we can build a framework for success.

In this module, you will create an effective framework for your online events business

  • Design KPIs and event objectives for different types of online events

  • Align event objectives to organizational objectives

  • Create event timelines and project plans

  • Pricing your virtual events with confidence

  • Pricing your commercial partner involvement with confidence

  • The pricing matrix

  • The importance of data and metrics

COURSE REFRESH AND LIVE WEBINAR

Maximise the impact of your virtual events and enhance your profit by designing your events for digital delivery.

In this module you will learn how to create your virtual events for a virtual audience

  • An introduction to the Three Pillars of a Successful Virtual Event (content, connections and coverage)

  • Designing your virtual event road map

  • Designing a full virtual event overview

  • Developing and deciding areas to cover in your virtual event

  • Developing and deciding areas to cover in your physical event

One of the most important decisions you will make will be the destination platform that you choose for your virtual event.

In this module you will discover the role of the destination platform in your virtual event and how to choose the right one. The key to successful virtual events is choosing the destination platform that work for all your stakeholders.

  • Benchmarking and cutting through the platform noise

  • Understanding the basic differences between platforms

  • How to review and assess destination platforms

  • What to pay

  • How to choose the right platform/s

  • Take part in test events on the leading platforms

To deliver a successful virtual event you are going to need several platforms or apps. Your tech stack choices are key. But where do you start?

In this module you will discover how all the tech fits together. You will have a 60,000 feet view of the tech stack needed to deliver an event. Having this overview is absolutely crucial to delivering impactful virtual events.

  • An introduction to the virtual tech stack

  • An overview of the different types of tech platforms needed to deliver a virtual event

  • The options for finding tech support

  • The different roles needed to deliver virtual events (crucial when assessing the skills in your current event team)

  • Review platforms/technologies for broadcast and recording

  • Review platforms/technologies for editing and hosting

  • Review platforms/technologies for interaction

COURSE REFRESH AND LIVE WEBINAR

It is the content that is delivered at your virtual event that is likely to define your virtual event. Having a hybrid element can complicate the content delivery so we have to crack the content.

In this module you will learn how to design content that truly engages your virtual audience.

  • Overview of what makes virtual content work

  • The difference between interaction and engagement

  • How to overcome “digital fatigue”

  • Deciding on session length

  • Pros and cons of Live, Semi Live, Pre Recorded

  • An introduction to texturisation and meeting design

Understanding how to create valuable connections will be a cornerstone of your virtual events.

In this module you will find strategies for creating crucial connections at your virtual events.

  • The role of networking and how to enhance this in the virtual world

  • The importance of peer to peer exchange and building this into your virtual event

  • How to move towards the 365 connections module

  • How to develop more meaningful connections for attendees

  • How to develop more meaningful connections for your commercial partners

Virtual events can deliver exceptional coverage for your commercial partners.

In this module you will learn:

  • How to break down your proposals to reflect a virtual world by highlighting:

      • Thought leadership
      • Brand awareness and 
      • Face to face
  • How to create an exceptionally strong value proposition for your commercial partners

  • Go WAY beyond the virtual booth

  • How to see your virtual events as part of a campaign

COURSE REFRESH AND LIVE WEBINAR

You can not do this alone. And onboarding your stakeholders is an exceptionally important step.

In this module you will learn how to:

  • Write, tailor and prepare guidance and guidelines for all speakers

  • Write, tailor and prepare guidance and guidelines for sponsors and exhibitors

  • Write, tailor and prepare guidance and guidelines for attendees

  • Ensure everyone understands your platforms/technologies for interaction

  • Learn how to onboard other events professionals in your team

We have to move WAY beyond just pointing a camera at a speaker. Virtual events have to be SUPER engaging.

In this module you will learn how best to ensure:

  • That hybrid really works for both your audiences

  • Effective moderation

  • Effective hosting

  • You choose the right length of event

  • You choose the optimum length of sessions

The best virtual events will offer interaction.

In this module you will understand:

  • Why interaction has to be an option for your attendees

  • The role of the social sidekick

  • How to create the best possible pre-event interaction

  • How to create incredible interaction during your event

  • The value of meaningful interaction post event

You can’t rely on the old methods to advertise and promote your virtual event.

In this module you will discover the new rules for your virtual marketing including:

  • How to map your new virtual event market

  • The best ways to promote/market your virtual event

  • How to write supporting communicating & messaging that cut through the virtual noise

  • Understanding the power of the affiliate

  • How to use discount strategies

  • What content and connections to create to push your virtual event

THE COURSE WILL END WITH A FINAL REFRESHER LIVE EVENT SESSION.

You will be supported every step of the way

This online training course will be the most in-depth and thorough virtual events training course available.

We will delve into the world of virtual events, including hybrid events, teasing out the best ways to create massive value from the digital content, connections and coverage we create.

We will cover all of the events that are taking place virtually, including webinars, virtual festivals, conferences, trade shows, awards dinners and fundraising events.

The course is targeted at those who want to learn *all there is to know* about running virtual events.

With a trained eye on helping you to maximise the use, and the value of the digital content, connections and coverage we generate from running virtual events, you can guarantee:

Feedback

Event support

Worksheets and templates

Connect with your peers

Transform your thinking

Stay at the cutting edge

Increase your profits

Lead the digital revolution

Enrol now

Choose the plan that works for you — payment plans at no additional cost available for all options.

EVENTPROF

799
  • All video content

PRO

999
  • All video content
  • All templates and supporting documentation
  • Community group

MASTER

1299
  • All video content
  • All templates and supporting documentation
  • Community group
  • Take part in live Q&A webinars on each phase
  • Two x 1hr calls with William Thomson

Do you need more information?

We are happy to answer any questions you might have

FAQ
Email

Creating High Impact Virtual Events Coaching

No one gets left behind.

Timing of the programme

Everything is online

Registration for the 2021 class is open NOW, and the cart closes Monday 11th January.

The live program is a full 14 weeks.

Each module will take between 2hrs and 3hrs to complete.

The first four modules will be released together on the 11th January.

From the 25th January one further module will be released each week.

Once all of the content has been released, students will have access to the entire library of training materials, and they can revisit and review the materials as often as they wish until end of 2021.

What sets Creating High Impact Virtual Events apart from any other program?

Why should you join us?

Virtual events

Online training

Full use of digital content

View from every stakeholder

Matching your organisational goals

Creating objectives that work

Event Design Expert

Event Tech Thought Leader

Over twenty years at the events cutting edge

ENROL NOW

To become one of only fifty event organisers

set to lead the virtual events revolution.

Are you ready to create high impact virtual events?

Enrol Now