How To Market a Virtual Event
From technology and education to non-profit, medicine, and retail, event marketing is a highly effective technique for all types of businesses that run virtual and hybrid events.
Events benefit not just their hosts and sponsors, but they also enrich the lives of those who attend. Unlike most other marketing activities, events inspire, teach, intrigue, entertain, and bring people together.
Here are some of our best virtual event promotion tips.
- Social Media
It may be worthwhile to use your social media channels to build anticipation for the event, depending on its size. Develop a 360-content strategy that includes speaker updates, sponsorships & collaborations, industry statistics, promotional offers, giveaway content, and highlight reels/videos, among other things. Make sure you have a plan in place to create, publish, promote, and track organic activities. Make sure they’re on your calendar at regular intervals and start well ahead of time.
- Paid Media
To target new audiences, it’s worth developing a paid media strategy, promoting through LinkedIn, Google, Facebook, or whichever platform your audience is most active. Decide on whether this would be worth your investment and utilise the platforms Pixel codes to target the correct people efficiently and cost-effectively.
- Email Marketing
Email marketing is a great way to re-engage an existing audience. Use compelling subject lines, display valuable content and why it would be beneficial for people to attend your event, and use actionable copy to encourage the user to visit your website and sign up to the event.
- Develop a Captivating and Engaging Event Landing Page
Your website should include a well-designed event page, offering all the relevant information and attractive visuals to hook users in and become interested in the event. The landing page should showcase what sets your event apart, key benefits and features, who the key speakers and sponsors are, metrics and stats to quantify your event some third-party testimonials to build credibility.
It may be worth having multiple pages for sponsors, speakers, exhibitors, agenda, and so forth, to easily communicate your event and the relevant information to each target audience. However, a single page can be sufficient if currently done. Discover how to develop amazing content for your virtual event with our Content Pillar course here: www.virtualeventcampus.com/content-for-virtual-events.
If you are considering running a virtual or hybrid event and don’t know where to start, sign up to our Virtual Event Training Course, This is the most in-depth, impactful training course on the market.