How to Plan a Virtual Event

Virtual events are fantastic if your target audience is outside a specific location or demographic. Video streaming and virtual event platforms/technologies offer opportunities to reach new audiences and attract global attendees. Virtual events can be a stand-alone endeavour or can be used in conjunction with a live event. We understand that conducting a virtual event can be stressful, however here are our top 5 tips to ensure event success:

1. Understanding your Target Audience

You’ll need a good understanding of your audience’s overall willingness to participate in virtual events. Are they open to using virtual event technologies? How well-versed in technology are they? What can the target audience get out of this event?

2. Choosing the Right Time and Dates

The importance of selecting a day and time that is appropriate for your target audience is critical to event success. We suggest doing some research and polling your audience to see which dates they like. If a substantial percentage of the audience is in different time zones, make sure the content is downloadable or emailed straight to anyone who registered for the event so they may watch it whenever they choose.

3. Choosing a Suitable Platform

To recreate the proper environment for your event, you must use the right virtual event platform. The platform should ideally allow you to run both live-streamed and pre-recorded sessions, as well as seamless communication between attendees. Go To Webinar and Zoom are two virtual conferencing platforms that are fantastic for small-scale meetings, but they do have their limitations.

4. Create High Value Content that Engages and Connects the Audience

Content is king! For a virtual event, the quality of content is key in keeping audiences engaged and connected. The content can be repurposed and can be long lasting if of high quality and value. We have developed an online course that will help you to create, curate, and control amazing content during your virtual event. Propel your business’s content to the next level. For more information on our Content Pillar course, click here.

5. Market your Event

A virtual event can be promoted in the same manner as any other event. Utilise social media channels to boost your online presence and research trade publications to advertise with if applicable. Also, leverage your existing audiences through email marketing to entice them to visit your virtual event. In addition, ask your sponsors to also shout about your event on their social platforms as a third-party endorsement.

Use Virtual Event Campus to fuel your events, expand your reach, track your progress, and create the most engaging virtual event imaginable. Enrol in our Virtual Event Course to ensure a successful event.