The pandemic has seen the way we run events change dramatically. The need for in-person events has decreased, with virtual and hybrid events rising. We predict that this trend will continue to grow in 2022, especially as more digital elements, like the Metaverse, enter the marketing environment. It’s critical to keep up with current digital event trends.
What is a Hybrid Event?
A hybrid event combines in-person and digital aspects to provide the best possible experience for each audience. A hybrid event brings together in-person and remote/virtual guests via an online broadcast platform.
What are the Benefits of Hybrid Events?
Hybrid events offer the attendees full flexibility, whether people live far away, can’t attend the event at a specific time, or prefer to participate electronically. Hybrid events offer the best of both worlds, depending on the attendees’ preferences. It’s an ideal situation for the current pandemic environment.
Increased Sponsorship Opportunities
Hybrid events offer a whole host of sponsorship opportunities both in real-life and virtually. Sponsor branding in the virtual world is more lucrative than in the traditional sense because of clickable calls to action and trackable data. Hybrid events offer new branding opportunities such as sponsor booths, sponsor seminars, and sponsor websites. Virtual conferences, virtual networking lounges, virtual forums, and gamified experiences can all be branded by sponsors. At networking events like virtual fundraisers, sponsors can even advertise their names, logos, and slogans. A hybrid event offers an abundance of opportunities for partners.
Lower Carbon Footprint
Hosting a hybrid event is a far more environmentally friendly option than a full in-person event. Attending events virtually reduces attendees’ carbon footprint, while the reduced in-person headcount for hybrid events minimises the requirement for travel and throwaway accessories, lowering the event’s overall carbon footprint.
Hybrid events are more marketable and can offer a huge opportunity to target beyond your usual audiences as attendees can join remotely or in person. Not only this, the cost of running a hybrid event is significantly lower than a full in-person event.
The challenge – How to run a successful Hybrid Event
We are here to provide you with all the hybrid knowledge and abilities you’ll need to get started in the world of hybrid. Discover our full Creating High Impact Virtual Events course, with over 100 lectures and 14 modules. The most in-depth virtual event course on the market.